Tag Archives: DriverFirst

International Truck Unveils Product Design Focus, DriverFirst™

Emphasis on Driver Needs Aims to Help Customers Overcome the Truck Driver Shortage International Truck has launched a company-wide initiative, DriverFirst™, aimed at giving its customers an edge in attracting and retaining qualified drivers through vehicles designed with a strong emphasis on the driver’s perspective. The DriverFirst product design philosophy builds on International’s long-standing emphasis […]

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