Their Biggest Competition Yet Has Just Begun – RIG2

As promised, Peterbilt Motors Company is collaborating with Local Motors! The challenge is called “RIG2 – Road Icon Generation”. The global competition seeks innovative designs for a classic heavy duty truck exterior while adapting more aerodynamic and modern elements.

If you win, your design elements may be integrated into Peterbilt’s next generation product line.

Design the next generation Peterbilt Icon adapting elements of an existing cab to create a powerful transition to a more aerodynamic, modern and exquisite product based on the Peterbilt brand integrity.

If you participate you will be asked incorporate an existing cab, chassis, engine and other elements in your design and you will have the freedom to completely reconfigure these elements.

You will also be asked to include several elements (Roof Fairings, Side Fairings, Rounded Bumper, More Aerodynamic Mirrors etc.) required by new legislation introduced both in the U.S. and Canada.

Are you in?  Deadline for entry is June 26th. Top prize is $7,500, and $15,000 will be earned among top 10 designs.

See the Road Icon Generation 2, Rig 2 competition brief here: