2014 Mid-America Trucking Show Reveals Several Western Star Custom Rigs

Optimus Prime at the Mid-America Trucking Show? Western Star Truck Sales ups the ante with an unforgettable booth experience

Their motto this year is “Never Back Down,” and the 2014 Mid-America Trucking Show (March 27– 29) is the perfect venue to showcase the latest concepts, production models, and custom trucking solutions from legendary truck builder Western Star Custom Rigs. This group manufactures some of the toughest and most groundbreaking big trucks on the market today, and promises to deliver an amazing experience for those lucky enough to attend the MATS event.

This year, the Louisville, Kentucky-based MATS event will showcase the most revolutionary concepts and products in the trucking field since the event’s inception in 1972. The Western Star booth (booth #30185) will pay homage to the drivers of these big trucks, while also showcasing some of their latest custom solutions.

Highlights from this year’s booth will include:

• A first look at the all new Optimus Prime truck – the hero of the “good guys” and the robotic lead actor in the upcoming movie “Transformers: Age of Extinction.”

• “Star trucks” from the 2014 Western Star calendar, including the 6900XD and efficient and aerodynamic 4700 tractor.

• The exclusive reveal of the “Design Our Star Project” truck. This is the first show truck built by Western Star fans through social media input. You’ll see a special presentation to the Owner-Operator Independent Drivers Association (OOIDA) on Friday, March 28 at 10:15 a.m.

• Special guest appearances by Craig Morgan – country musician and host of “All Access Outdoors”; star of the hit reality television series “Deadliest Catch,” Edgar Hansen; and country singer Sara Evans.

Optimus Prime WS

Western Star will offer lots of information on their latest products and custom offerings at booth #30185. Visit them at any time during the MATS event for special giveaways, too! The Fort Mill, S.C. company proudly presents an unforgettable booth experience at this year’s Mid-America Trucking Show.

For more information about Western Star, or to find a local dealer, visit WesternStar.com or call 866-850-STAR (7827).

Source: http://www.westernstartrucks.com/MediaCenter/PressReleases/default.aspx?n=western-star-never-back-down-at-2014-03-24