Daimler Trucks North America Readies New Loyalty Program
Truck Bucks will reward customers on repeat parts and service purchases
“Truck Bucks is a great opportunity for us to reward our customers for their loyalty to the DTNA network,” explains Todd Biggs, director, aftermarket parts and service marketing for Daimler Trucks North America. “This program will allow us to get closer to our customers, and help us to facilitate a rewarding aftermarket experience overall.”
The DTNA dealer and distributor network has taken great lengths to improve the customer experience at the service level through the integration of new technologies and operational efficiencies at every stage of the truck buying and post-purchase cycle.
“We recognize that today owner-operators and small fleets have a lot of options for parts and service. They are very conscious of total cost of ownership,” added Biggs. “To us, that means our parts and service operations have to be exceptional in both quality and value. Truck Bucks is an example of our commitment to put the customer first.”
Drivers can sign up for Truck Bucks online at www.mytruckbucks.com and at the Mid-America Trucking Show in March.
About Daimler Trucks North America
Daimler Trucks North America LLC, headquartered in Portland, Ore., is the leading heavy-duty truck manufacturer in North America. It manufactures, sells and services commercial vehicles under the Freightliner, Western Star, Detroit and Thomas Built Buses nameplates. Daimler Trucks North America is a business unit of Daimler AG, the world’s leading commercial vehicle manufacturer.