The Industrial Designers Society of America today awarded Mack Trucks’ design team a Silver International Design Excellence Award (IDEA) in recognition of their work on the all-new Mack Anthem® model. The team accepted the award at the 2018 International Design Conference IDEA Ceremony & Gala in New Orleans.
“For those of us in this field, being recognized with an IDEA award is among the top honors you can receive,” said Lukas Yates, Mack chief designer – exterior. “I’m extremely proud of the team effort that helped make the Mack Anthem such a striking statement to the trucking world.”
With a commanding, distinctively Mack look, the Mack Anthem is the truck of choice for drivers wanting to make a statement. Yet despite its chiseled appearance, the Mack Anthem was designed with several new aerodynamic enhancements to improve fuel efficiency by up to 3 percent. In addition to a new hood and grille, a new roof, chassis fairings, front bumper and air dam were created to help the truck more easily cut through the wind.
Since 1980, the annual IDEA awards have celebrated the peak of design achievement. With 20 competition categories, the awards demonstrate the expansive nature of industrial design and the impact it has on daily life. Designers from around the world participate in the awards program, each striving for the career-defining achievement of winning an IDEA.
CAPTION: The Industrial Designers Society of America today awarded Mack Trucks’ design team a Silver International Design Excellence Award (IDEA) in recognition of their work on the all-new Mack Anthem® model. The team accepted the award on behalf of Mack Trucks at the 2018 International Design Conference IDEA Ceremony & Gala in New Orleans.
Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations’ public information campaign aimed at enhancing the safety of our nation’s roadways.
Mack Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs almost 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2017 the Volvo Group’s sales amounted to about $39 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo shares are listed on Nasdaq Stockholm. For more information, please visit www.volvogroup.com.
For more information about Mack, visit www.macktrucks.com