Mack Continues Support of Highway Safety Through Share the Road Sponsorship
Mack Trucks announced at the American Trucking Associations (ATA) Management Conference & Exhibition that it would again sponsor the Share the Road program in 2014, marking 12 years of continuous support.
“In the design of our trucks, Mack is focused on safety because our customers count on us for a safe, productive work day,” said John Walsh, Mack vice president of marketing. “It’s equally as important to give the millions of Americans who share our nation’s highways with commercial vehicles the tools and education they need to safely drive alongside our trucks and other large vehicles. That’s why we feel so strongly about the Share the Road program.”
Share the Road utilizes professional truck drivers with exemplary safety records to educate people about safe following distances, truck stopping distances, blind spots and other vital driving issues. Using a MACK® Pinnacle™ Axle Back model sleeper as the central communications tool, the drivers spread these critical, life-saving messages to the public through demonstrations to the media, students, community leaders and motorists nationwide.
The Mack-provided 70-inch high-rise Pinnacle sleeper features a MACK mDRIVE® automated manual transmission and 13-liter 505 horsepower Mack MP8 engine with MACK ClearTech™ SCR technology and 1,760 lb.-ft. torque. The truck is also equipped with Mack Road Stability Advantage by Bendix® with Adaptive Cruise Control. This safety-enhancing system helps drivers avoid potential collisions by integrating throttle, engine brake and foundation brakes into the cruise control function.