Minimizer goes white box at HDAW

Minimizer’s booth at HDAW in Las Vegas is turning heads.

Distributors won’t find any company logos outside of the 53-foot show trailer.  Rather, Minimizer is focusing on what’s inside the trailer.

“We spend a lot of money to help sell through our distribution channel,” Minimizer CEO and Chief Visionary Craig Kruckeberg said.  “We’re showing distributors the difference here.”

Outside, the company presents a white box look, with text such as ‘Nameless’ and ‘No Support’ decorating the booth.

Inside the trailer, however, distributors find the usual Minimizer marketing materials, as well as the ‘Partnership Promise,’ which details a mutually beneficial relationship.

“We have to work with our distributors and they have to work with us,” Kruckeberg said.  “We offer verified leads and aggressive marketing support.  In return, we need their support to have a trained sales team with product on-hand and not order as needed.  Essentially, we support you; you support us.  It’s a true partnership.

“Minimizer is a great company offering a great product, and we wouldn’t be where we are today without these distributors,” Kruckeberg said.  “We simply want to show them what it would be like if we were a no-brand supplier … because the flipside is reality.”

About Minimizer

Leveraging almost 40 years of manufacturing expertise at its state-of-the-art facility in Blooming Prairie, Minnesota, Minimizer is not only the leader in poly semi truck fenders – we invented the category. Minimizer poly fenders and integrated bracket kits are nearly indestructible and are guaranteed for life.

Our research and development team constantly “tests and tortures” each of our products to make sure what goes on, in or is used to fix the truck meets the rigors of our tough industry.

We also manufacture industry-leading light kits, mud flaps, tool boxes, tire masking kits, work benches and other accessories. Our most recent innovations include the world’s ONLY custom molded floor mats for semi trucks, as well as the revolutionary “whole body” Minimizer Truck Seat System.

Minimizer has been family owned and operated for three generations. The company manufactures its products in the USA and makes everything tough enough to please tough people in a tough industry.

For more information or to contact a Minimizer distributor, call us at (800) 248-3855 or email us at info@minimizer.com.

 

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