Minimizer looking for new product ideas
The aftermarket parts company is looking for its next Tested and Tortured product, and often receives ideas from the people that do the job day-in and day-out.
“We were started by my father, who developed the world’s first poly fender,” Minimizer CEO and Chief Visionary Craig Kruckeberg said. “We’re always on the lookout for the next million dollar idea, whether it’s a brand-new product or an improvement to an existing one.”
“Drivers, salespeople, and mechanics often have great ideas, but they don’t have the resources to turn those ideas into reality,” Minimizer VP of Operations Jim Richards said. “It’s a win-win for both sides if Minimizer can turn that idea into another award-winning product.”
Minimizer’s Work Benches debuted after a local repair shop requested a bench for their tools.
“The owner suggested we make something out of plastic, so I took it to my R&D team and they came up with a whole new product line,” Kruckeberg said. “That kind of stuff happens all the time.”
Anyone with an idea is encouraged to submit online at http://www.minimizer.com/new-product-ideas/.
Leveraging almost 40 years of manufacturing expertise at its state-of-the-art facility in Blooming Prairie, Minnesota, Minimizer is not only the leader in poly semi truck fenders – we invented the category. Minimizer poly fenders and integrated bracket kits are nearly indestructible and are guaranteed for life.
Our research and development team constantly “tests and tortures” each of our products to make sure what goes on, in or is used to fix the truck meets the rigors of our tough industry.
We also manufacture industry-leading light kits, mud flaps, tool boxes, tire masking kits, work benches and other accessories. Our most recent innovations include the world’s ONLY custom molded floor mats for semi trucks, as well as the revolutionary “whole body” Minimizer Truck Seat System.
Minimizer has been family owned and operated for three generations. The company manufactures its products in the USA and makes everything tough enough to please tough people in a tough industry.
For more information or to contact a Minimizer distributor, call us at (800) 248-3855 or email us at email@example.com.