University of Utah Utes Hit the Road with a New Western Star 5700XE
The Utes are hauling their gear in a new 2016 Western Star 5700XE spec’d with a Detroit™ DD15® engine. The high roof Stratosphere sleeper, which features cherry wood cabinets, a leather steering wheel and lots of chrome, plus two red-and-white trailers – decorated with the team logo and a picture of a football player – were donated by C.R. England, a Salt Lake City-based global transportation provider and strong supporter of the University of Utah.
C.R. England was the first carrier to introduce the new Western Star 5700XE into its fleet this year. The transportation firm ordered 200 of the efficient over-the-highway trucks, which it uses to reward tenured solo and team drivers and million mile drivers.
“We’re proud of our relationship with C.R. England, one of the top carriers in the country, and honored that a Western Star 5700XE is delivering gear for the University of Utah Utes, a powerhouse in college football,” said Ann Demitruk, director of marketing for Western Star.
The eye-catching truck serves as a rolling billboard for the University of Utah football program, said Andrew Waters, general manager of Utah Sports Properties, which manages sponsorships and partnerships for the university’s athletics department.
The team uses the tractor and two donated trailers, one 53 feet long and one 28-footer, to carry gear from the Utes practice field to its home field at Rice-Eccles Stadium. The truck will hit the road this season for away games at Fresno State, University of Oregon, University of Southern California, University of Washington and University of Arizona.
“The co-branded Western Star truck and drivers transport all of our game-day equipment to and from each football game. The athletics department gets to enjoy mobile branding in key recruiting states,” Waters said.
C.R. England, which also donated the cost of the fuel and assigns two drivers to drive the truck, said it is proud to help its hometown university and praised the service of the local Western Star dealership, Warner Truck Center of Salt Lake City.
“We are very excited to provide this resource to the University as a show of support to Utah athletics and we appreciate the partnership with our local dealer, Warner Truck Center,” said Zach England, chief operating office of C.R. England.
After the season ends, C.R. England will put the truck to work on a regular route, but it will be back in Salt Lake City for the 2016 season.
For more information, go to www.westernstartrucks.com.
Western Star Trucks Sales, Inc., headquartered in Fort Mill, S.C., produces tough custom trucks for highway and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 5-8 vehicles and is a Daimler company, the world’s leading commercial vehicle manufacturer.