Volvo Trucks to Again Sponsor America’s Road Team in 2015
Volvo Trucks will continue its sponsorship of America’s Road Team, serving as the sole sponsor of the premier trucking industry safety outreach program.
As part of its support, Volvo will donate a 2015 Volvo VNL 780 model for use by the America’s Road Team program. Gӧran Nyberg, president of Volvo Trucks North American Sales and Marketing, made the announcement at the American Trucking Associations Management Conference & Exhibition in San Diego, California.
“Volvo Trucks is proud to again be the exclusive sponsor of the America’s Road Team program,” Nyberg said. “We applaud their efforts to share the trucking industry’s message of safety, environmental sustainability and the vital role trucks play in our economy.”
America’s Road Team members, called Captains, are expert professional drivers with elite driving skills who have logged millions of accident-free miles. The Captains help raise awareness about highway safety and the importance of the trucking industry by speaking to fellow drivers, government officials and students.
“Volvo has been a sponsor of America’s Road Team for more than a decade,” Nyberg said. “We could not ask for better representatives of our industry than the men and women serving as Road Team Captains.”
The Volvo VNL model will be driven by the new 2015-2016 Road Team Captains selected in January 2015. It will be used to haul the ATA’s Image Trailer, an interactive experience space used during presentations. The new tractor will feature several of Volvo’s advanced safety technologies, including adaptive cruise control with integrated collision avoidance, an electronic stability program and Volvo’s I-Shift automated manual transmission.
Volvo Trucks will continue as the exclusive sponsor of America’s Road Team in 2015. Traveling the country in a Volvo VNL 780 tractor with the American Trucking Associations’ Image Trailer, the Road Team delivers messages about highway safety and the importance of America’s trucking industry.