Women In Trucking Launches ‘I HEART TRUCKING’ Image Campaign
Women In Trucking Association is launching its “I HEART TRUCKING” image campaign, which will feature driver-submitted videos explaining why they love (heart) the trucking industry. Each video will be up to two minutes long and will be submitted to Women In Trucking for online display and judging. The project is sponsored by Internet Truckstop® and the website is hosted and powered by AllTruckJobs.com.
“We are excited to be involved in this campaign and promote the social side of today’s transportation professionals,” says Oliver Feakins from All Truck Jobs.com. Drivers are encouraged to create and submit videos sharing their positive experiences as professional truck drivers. The videos will then be featured on www.ihearttrucking.com and will be used to promote the industry to drivers, potential drivers, and the general public.
“This is a great way to put a human face on the industry,” said Peter Vomocil, Internet Truckstop’s Vice President of Marketing. “People see trucks on the road everyday, but often don’t get an opportunity to know the drivers behind the wheel. We are looking forward to giving those outside the industry a unique window into the cab,” Vomocil added.
The program will continue through Aug. 15, at which time finalists will be announced. There will be two top winners: One chosen through votes on the website and the other will be a “judges choice.” The winners will be recognized at an “I HEART TRUCKING” celebration at the Great American Trucking Show in Dallas, Texas (Aug. 21 through Aug. 23).
Internet Truckstop is the largest freight-matching ecosystem in the transportation industry, featuring more than 73 million loads annually. Founded in 1995 as a load board, Internet Truckstop now offers a variety of technology solutions throughout the supply chain and is recognized as the leading resource for transportation data and trends, including the weekly Trans4Cast and Market Demand Index (MDI). In addition, Internet Truckstop’s Assurance Division is the largest credit monitoring and reporting entity in the industry—providing critical data to key decision-makers. For more information visit www.truckstop.com or call 1-800-203-2540 x 6013.
All Truck Jobs is the newest and most highly acclaimed driver job site that connects qualified drivers with industry recruiters. Offering the most sophisticated and modern suite of recruiting tools, AllTruckJobs.com provides a seamless job search and recruiting source. Drivers promote their skills and experience to top companies while cruising through thousands of potential employment opportunities. Make AllTruckJobs.com your next stop and visit www.alltruckjobs.com or call 1-877-646-7482 for more information.
Women In Trucking Association, Inc. is a nonprofit association established to encourage the employment of women in the trucking industry, promote their accomplishments and minimize obstacles faced by women working in the trucking industry. Membership is not limited to women, as 16 percent of its members are men who support the mission. Women In Trucking is supported by its members and the generosity of Gold Level Partners: Bendix Commercial Vehicle Systems, Daimler Truck NA, Great Dane Trailers, Hyundai Translead and Walmart. Follow WIT on Twitter, Facebook or LinkedIn. For more information, visit http://www.WomenInTrucking.org or call 888-464-9482.