The Larson Group Dealer Profile

NextTruck: Tell us about your company’s history.

The Larson Group: The Larson Group is family owned with several brothers in each location. Glenn Larson, President, and Kory Larson, Vice President, are in the Corporate offices located in Springfield, MO; Kevin Larson, Vice President, is in Fort Smith; Kyle Larson, Vice President, is located in O’ Fallon, MO; and Vice President of Operations, Gary Larson, is located in Joplin, MO.

Glenn Larson, The President, began his career selling Peterbilt trucks for Sioux City Truck Sales in Sioux Falls, South Dakota in 1983 along with his father, Claire Larson.  In 1988, they acquired their own Peterbilt dealership, Peterbilt of Springfield, with a market area that included all of Southwest Missouri and Northwest Arkansas.  Over the years, the number of dealership locations continued to grow.  In 1998, the dealer network was combined under one entity named the The Larson Group (TLG).  Today TLG operates Peterbilt dealerships in Springfield, Joplin, O’Fallon and Sikeston, Mo., as well as Fort Smith, Lowell, Ark, Jeffersonville, Ind., Sauget Ill., Cincinnati, Oh., Erlanger, Ky., and Evansville, In.

Mr. Larson attributes much of the company’s success to his philosophy of “customer satisfaction”.  Of TLG’s success, Mr. Larson says, “Creating a culture focused on satisfying the customer has led to increasing market share, stability and growth throughout the company’s history.”

Peterbilt Motors has recognized the dealerships in TLG with the Platinum Oval award 15 times, including five Dealer of the Year awards and three Best in Class awards.

NextTruck: What type of trucks do you keep in inventory?

The Larson Group: New: Peterbilt / Used: All Types

NextTruck: How does your used truck sales program fit in with the company’s other divisions?

The Larson Group: Our first priority in used trucks is having strong trade values to sell new trucks.  We are also committed to utilizing all departments including Parts, Service, Capital Lending, Larson Leasing, and Truck Component Services.

NextTruck: What are the sources of your used inventory?

The Larson Group: Wholesale trades and purchases.  Purchases could be dealer to dealer, finance companies, auctions, and direct from the end user.

NextTruck: Tell us about your financing and warranty options:

The Larson Group: We have in-house financing.

Our vision and expertise allows us to help you to make informed choices for  your  individual situation.  We work with a variety of lenders to find a finance product to best serve your needs.  Our experience, stability, and dedication to our customers help us provide you with the best possible service.  We pride ourselves on being there for the customer before, during, and after the sale.  The Larson Group and Capital Lending want to make you a customer for life.  Customer satisfaction and repeat business is a mainstay to our company.  Please allow our dedicated staff to help you place your financing needs.

NextTruck: Do you take trades?

The Larson Group: Yes!

NextTruck: What services do you offer besides truck sales?

The Larson Group: Sales, Service, Parts, and Body Shop

NextTruck: What else would you like potential buyers to know about your company?

The Larson Group: Each store has a used truck manager with between 10 years and 25 years of experience.  I think these people set us apart on the used truck sales side.  These people understand the business, all OEM products, and our customers.

You can view all of The Larson Group’s Inventory online at NextTruck.  For more information about this company contact them at:

The Larson Group
3026 N Mulroy Rd, Strafford, Missouri 65757
Phone: 888-579-6021