Western Star announced a new Association Rebate program for the members of the Women’s Trucking Federation of Canada (WTFC). WTFC members qualify for the rebate when they purchase any new Western Star 4700, 4900 or 5700XE model truck or tractor.
To be eligible for a rebate from Western Star, customers must be a verified WTFC member for at least 90 days prior to purchase. All trucks must be new and never sold at retail prior to purchase, and there is a maximum of five rebates per customer/company in a calendar year.
“Western Star is dedicated to promoting diversity in the trucking industry, and our ongoing partnership with the Women’s Trucking Federation of Canada is part of that commitment,” said Samantha Parlier, vice president, Western Star marketing and strategy. “We are pleased to offer this special rebate to the members of this important organization.”
Western Star has been a corporate member of WTFC for several years. Recently, Western Star collaborated with WTFC to create a promotional wrap on a 5700XE model featuring the organization’s name and pictures of its members.
Since its founding in 2014, WTFC has grown to more than 300 members. It’s active on many fronts, from mentoring women in driving school and hosting career events at high schools to giving interviews to polish the public image of truckers. The federation also is involved in several charitable causes and appears at industry events to gain visibility and recruit women drivers, managers, dispatchers and technicians.
To learn more about this offer, visit a Western Star dealership. For more information about Western Star, go to WesternStarTrucks.com.
About Western Star Trucks
Western Star Truck Sales, Inc., headquartered in Portland, Ore., produces tough custom trucks for highway and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 5-8 vehicles and is a Daimler company, the world’s leading commercial vehicle manufacturer.