February 12 marks the 210th anniversary of Abraham Lincoln’s birth. America’s sixteenth president, Lincoln is memorialized on Mount Rushmore, Washington D.C.’s Lincoln Memorial and on the U.S. penny. While a penny may be worth one cent in currency, when it comes to tire safety the value of a penny can be much more. Cooper Tire’s Tread Wisely™ program, a tire and vehicle safety campaign for teens and young adults, teaches young drivers how to use a penny to help keep their tires in top shape and stay safer on the road.
“Nearly everyone has a penny. This is an easily accessible item that can be used to check tire tread
depth,” said Bill Geaman Jr., Manager, Consumer Quality Systems. “Cooper recommends that drivers
check their tire tread once a month and before long road trips, and knowing how to do so with the penny
test makes this a quick and easy task that can be done in minutes – keeping everyone safer on the road.”
To check tread depth using the penny test, insert the edge of a penny into the most worn groove of the
tire tread with Lincoln’s head down and facing you. If the top of Honest Abe’s head is covered by tread,
meaning the top of his head cannot be seen, the tire tread is in good shape. If the top of his head is
visible, the tire should be replaced.
In addition to checking tire tread depth once a month, Cooper’s Tread Wisely program encourages young
drivers to also complete monthly checks of their tire pressure and overall tire condition. “It’s the
combination of these three important tire safety checks that ensure tires are in good condition and ready
to perform as you expect them to. If you take care of your tires, they will take care of you,” Geaman
Videos featuring former “The Bachelor” star and Cooper safety spokesman Arie Luyendyk, Jr. that show
how to perform these three tire safety checks, as well as videos on other driving safety topics, are
available on the free Tread Wisely mobile app or at treadwisely.org. The Tread Wisely app is available for
download from the App Store (iOS) or Google Play Store (Android).
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.
About Tread Wisely Tread Wisely is a tire and vehicle safety program for young drivers sponsored by Cooper and designed to educate and motivate young people to take necessary precautions and important safety measures when it comes to their tires and driving. Cooper shares life-saving messages about tire safety through Tread Wisely social media channels, the web, special youth-directed safety events, and on the ground in communities across the globe. Hundreds of Cooper employees have signed up to serve year-round as Tread Wisely volunteers, demonstrating tire safety in schools, at sporting events, churches and other venues, reaching young drivers in the communities where they live and work. To learn more about Tread Wisely, visit www.treadwisely.org or follow @TreadWisely1 on Twitter, Instagram or