Cooper Tire announced today that its Discoverer AT3™ family of tires, which includes three distinct all-season, all terrain tires for SUVs and pick-up trucks, and its Discoverer True North™, a tire designed to provide strong grip and confident handling in winter weather, have earned 2018 GOOD DESIGN® awards from The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies for their design excellence. The winning tires were selected from more than 900 entries spanning nearly 50 countries.
The GOOD DESIGN® award is one of the world’s most prestigious and longest-standing design award
programs recognizing the most innovative and cutting-edge industrial, product and graphic designs
produced around the world. The award is based on criteria including innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency and sensitivity to the environment.
“Both the Discoverer AT3 family of tires and the Discoverer True North were developed utilizing insights
from consumers – resulting in tires that truly stand up to drivers’ expectations,” said Scott Jamieson,
Cooper’s Director of Product Management. “These products have received outstanding reviews, and
earning GOOD DESIGN® award recognition provides further third-party validation of Cooper’s
commitment to offering innovative products that perform.”
Cooper’s Discoverer AT3 family of tires includes the Discoverer AT34S™, Discoverer AT3LT™ and the
Discoverer AT3XLT™.The Discoverer AT34S, which was named a New Product Award winner at the
Specialty Equipment Market Association (SEMA) show in Las Vegas, provides reliable performance with
both on-road comfort and off-road durability for SUVs and pick-up trucks. The tire’s Adaptive-Traction
Technology™ grips the surface, whether rocky or smooth, under the most severe weather conditions. The Discoverer AT3LT with Durable-Tread Technology™ hauls heavy loads with less wear and is built to
withstand ongoing assault from dirt and gravel. Designed to prevent shredding on rocky and gravel
terrain, this tire offers extreme durability for hauling. The Discoverer AT3XLT offer the features and
durability found in the Discoverer AT3LT with the addition of rugged, biting edges on the tire’s shoulder for extra grip and resistance to punctures.
The Discoverer True North is designed to provide the perfect combination of control and handling for
confident winter driving. The tire maintains a tight grip to the road in cold weather conditions, with a
pliable tread compound that remains flexible when the temperature drops, offering supreme control, while maintaining a smooth, quiet and comfortable ride. The Discoverer True North offers exceptional wet traction for slush covered roads and has earned Cooper’s Weather-Master™ certification, meaning it
offers superior performance in winter driving conditions.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.