Mack Trucks Renews Partnership Official Hauler of NASCAR
Mack Trucks and NASCAR announced a multi-year extension of their partnership agreement continuing the designation of Mack as the “Official Hauler of NASCAR®.” As part of the agreement, Mack will continue to provide a dedicated fleet of customized Mack Anthem® 70-inch stand-up sleeper models spec’d to meet the needs of NASCAR’s demanding schedule.
“For the past several years, NASCAR has entrusted Mack to haul the critical technology and equipment needed to complete a successful race weekend – and we’ve delivered,” said John Walsh, Mack vice president of marketing. “We’re extremely pleased to announce the continuance of our partnership, providing a great opportunity not only to further demonstrate the capabilities of our products, but also to share our trucks, services and technology with customers and NASCAR fans each week.”
Mack and NASCAR inked the initial “Official Hauler of NASCAR” agreement in 2016. In addition to providing primary transportation solutions for NASCAR, Mack has developed a unique activation and engagement program that provides a one-of-a-kind experience for customers at the track.
“Our relationship with Mack Trucks continues to deliver a transportation solution that plays an integral role in our success every weekend,” said Elton Sawyer, vice president, officiating and technical inspection, NASCAR. “With their partnership, we have developed a customized fleet of NASCAR trucks that has simplified our transportation logistics and in turn, help us remain focused on our events.”
